Your Heading Clearly States What You Do
Elaborate on what you do in a compelling way. Make sure your ideal clients know they’re in the right place.
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Services
Provide a brief, engaging description of your services and the benefits they offer to your ideal clients.
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Portfolio
Provide a brief, engaging description of your portfolio pieces and the benefits they offer to your ideal clients.
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About Me
Provide a brief, engaging description of yourself and how you can help your ideal clients transform their businesses.
Make a connection.
Use this section to make an immediate connection with your ideal client. Show them you understand their pain points. Lead with empathy.
What might happen if they continue on their current path? You might mention what it’s costing them in their relationships, career, health, and time.
Be clear, be confident, and don’t overthink it. The beauty of your copywriting career is that it’s going to continue to evolve and your site can evolve with it. Your goal should be to make it feel right for right now. Later will take care of itself. It always does.
Attention Grabbing Statement
Make a compelling statement of how your services will resolve their pain points.
Or use this space for a quote or statistic.
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Client Name & Business
Testimonials are fabulous ways to show social proof. They help your potential clients develop trust in your brand and showcase your credibility.
Help them imagine a different way.
Now present yourself as the solution. Show your ideal clients what’s possible if they work with you.
Professional copywriting is the secret sauce to launch their business to a whole new level of success.
Help them imagine how their day-to-day will look different when their ideal clients find them on search engines.
Will they get to spend more time with family and friends? Work on passion projects? Just go to bed before midnight without marketing worries dancing in their head?
Be sure to show off your amazing copywriting skills. Your website is the first taste they’ll get of you and your writing, so don’t skimp on your words. This is your landing page for your services. Make the sale!
About
Your About section is technically about you, but it’s really about how you’re uniquely able to solve your clients’ pain points. This is where you’ll connect the dots — showing your potential clients how you’re perfectly suited to help their business thrive.
Here are a few ideas of great things to include here:
Restate a few of their pain points—“I know what it feels like to…”
Any expertise you have in your chosen niche
How your skills directly relate to expanding your clients’ business
By speaking with empathy and authority, you position yourself as the expert.
MAKE A STATEMENT THAT ENCOURAGES THEM TO CONTACT YOU.
Tell them in your unique way how you’re ready to help.
Packages Perfectly Suited to Your Needs
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Package One
PRICE
Explain the value this Package delivers and who it’s perfect for.
Benefits & Features #1
Benefits & Features #2
Benefits & Features #3 -
Package Two
PRICE
Explain the value this Package delivers and who it’s perfect for.
Benefits & Features #1
Benefits & Features #2
Benefits & Features #3 -
Package Three
PRICE
Explain the value this Package delivers and who it’s perfect for.
Benefits & Features #1
Benefits & Features #2
Benefits & Features #3
A la Carte Services
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Service Name
PRICE
Explain the benefits of your service here, who needs this service, and why.
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Service Name
PRICE
Explain the benefits of your service here, who needs this service, and why.
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Service Name
PRICE
Explain the benefits of your service here, who needs this service, and why.
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Service Name
PRICE
Explain the benefits of your service here, who needs this service, and why.
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Service Name
PRICE
Explain the benefits of your service here, who needs this service, and why.
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Service Name
PRICE
Explain the benefits of your service here, who needs this service, and why.
Portfolio
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Type of Copy
Give a brief explanation here including the title, the client you completed it for, and the results you achieved.
FAQ
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Answer #1
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Answer #2
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Answer #3
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Answer #4
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Answer #5
The Process
Step one
Break down your process into 3 or 4 simple steps. Your site visitors will be looking for an easy-to-follow plan. If it sounds complicated or confusing, they’ll feel overwhelmed. This section helps convey that they’ll be in good hands.
Step two
Break down your process into 3 or 4 simple steps. Your site visitors will be looking for an easy-to-follow plan. If it sounds complicated or confusing, they’ll feel overwhelmed. This section helps convey that they’ll be in good hands.
Step three
Break down your process into 3 or 4 simple steps. Your site visitors will be looking for an easy-to-follow plan. If it sounds complicated or confusing, they’ll feel overwhelmed. This section helps convey that they’ll be in good hands.
Add another testimonial here to encourage visitors to contact you or schedule a consultation. You can never have too many testimonials on your site.
—CLIENT NAME
Reach out.
Include brief instructions for contacting you here. This is also a great place to set expectations for your response time. Will you contact them in 24 hours? Within 3 business days?
This is your chance to add another compelling CTA.
LET’S GET STARTED
Book an appointment.
Surprises are great — but not in business. Share the details of this appointment. How long will it be? Phone call or video chat? What will you discuss?
Clarity is a hallmark of good copywriting. Be sure they know what to expect so they feel confident and prepared.
